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成都活动策划公司分析年会活动策划的注意点

2021-02-15 09:00:16 52

  年关将近,不少公司都开始筹备年会活动策划,不过你知道在进行年会活动策划时,需要注意哪些点吗?一起和成都成都活动策划公司小编来了解下吧:

  一、前期关于年会活动的需求点(调研)

  1.ZHEICHANGNIANHUICANYUQUNTI,SHIZHIYOUQIYENEIBUYUANGONG,HAISHIYOUKEHU、GONGYINGSHANG?

  2.JINQIQIYEYOUMEIYOUZHONGDASHIJIAN,RUGAIGE、YEWUZENGZHANG、FUWUSHENGJI、QIAFENGJIZHOUNIAN……DENGNEIRONGZAINIANHUISHANGFABU?

  3.NONGQINGCHUNIANHUIDEZHENZHENGMUDESHISHENME?ZHISHINIANZHONGWEIYA?KEHUDAXIE?ZHANSHIXINDEPINPAIXINGXIANG?HAISHIXIAOSHOUCHANPIN?

  4.JIAFANGDUILINGDAODUINIANHUIDE“GUANJIANDIAN”SHISHENME?YUANGONGDEXIANGFASHISHENME?

  5.NIANHUIHUODONGDEYUSUANSHIDUOSHAO?

  二、确定活动方案

  1.NIANHUIDECEHUAFANGANYIBANBAOHANNAXIEXINXI:

  JIBENXINXI(RIQI、CHANGDI、CANYURENYUANDENG)

  NIANHUIXINGSHI(JIEMU、YOUXI、HUDONG、CHOUJIANG,YIJIQITAYIXIELAOBANXIANGTONGGUONIANHUILAICHUANDIDEXINXI)

  YUSUANFENPEI(CHANGDI、CANYIN、ZHUSUDENG)

  2.QUEDINGCEHUAFANGAN

  ⑴YUDINGCHANGDI:BAIRENZUOYOUDEGONGSIGUIMO,KEYIXUANZEJIUDIANHUOZHEDUJIACUN。YOULECHANGDI,FANGANHEJUTIYUSUANDEFENPEI, JIAFANGHUIZHENDUICEHUAZHEIKUAIJICHUYIGEDAGAIDEYUSUANFANWEI。

  XUANZECHANGDIXUZHUYIJIDIAN:

  ①CHANGDIDEYUANJINHUIYINGXIANGDAOYUANGONGDEZHENGTIGANSHOU;②CHANGDIDEDAXIAOYAOHEHURENSHU,WEILEQUEBAOCHANGDIMIANJISHIYI,YIDINGYAOXIANCHANGHESHICHANGDI;③CHANGDIZUIHAOYAOYOUNENGZHICHINIANHUIHUODONGDESHEBEI;④XIANCHANGJIANCHACHANGDIDEGONGNENGSHESHIPEIBEI。

  ⑵GENJUKEHUDEXUQIUCHUYIFENCEHUAAN,ZAIWANZHENGDEXUQIUDIANSHANG,WAJUEKEHUDEQIEHEDIAN、LIANGDIAN。

  ①DIYIBANZHUTIGAINIANFANGAN:HANZHUTILIANGDIAN、CHANGDIGUIHUAHEBUZHI、HUODONGLIUCHENG、LIANGDIANHUANJIE、HUODONGCANYIN;②DIERBANXIHUAFANGAN:GENJUJIAFANGDEFANKUIJINXINGXIUGAIHEXIHUA,BINGQIEQUEDINGQIANHETONGDEYIXIANG,CHUJUTIDESHEJITU。

  a.SHELILIANGDIANHUANJIE

  ZENGSHEYIXIELIANGYANHUANJIE,YONGYIRECHANG。LIANGYANHUANJIEKEYISHIYOUQUDELAOBANJIEMU、JIANGPINYOURENDECHOUJIANGHUODONG,HUOZHEHAOWANDERECHANGHUDONGXIAOYOUXI!ZHEIXIESHEZHI,KEYIRANGZHENGGENIANHUIGENGYOUQU,WANCHENGDUGENGGAO。

  b.NIANHUIHUODONGLIUCHENG

  HUODONGDANGTIANDELIUCHENGJUEDUISHIZHONGZHONGZHIZHONG,SHIZHENGCHANGNIANHUICHOUBEIGONGZUODEZHIJIEZHANSHI,GUANXIDAOLENIANHUIDECHENGBAIWENTI。

  三、制定执行计划推进

  NIANHUICHOUBEISHIJIANZHANG、QIEGONGZUOLIANGDA,YOUYIFENQIESHIYOUXIAODEZHIXINGTUIJINBIAO,DUIJIAFANGHEYIFANG(CEHUAGONGSI)YOUMINGQUEDETUIJINSHIJIANJIEDIAN,SHUANGFANGDOUANZHAOTUIJINBIAOJINXINGGONGZUO、PEIHE。

  JIHUABIAOYOU:XIANGMUZONGTUIJINBIAO(HANJIAFANG、WOFANGXIHUADUIJIEREN)、HUODONGLIUCHENGZHIXINGTAIBEN、GONGZUORENYUANFENGONGBIAO(HANLIANXIFANGSHI、BIMIANXIANCHANGZHAOREN)、LIYIZHIXINGBIAO。

  SI、LUODITUIJIN

  1.XIANZAIDAJIANBUZHIXUJIANCHAZHAOJIAFANGFUZERENJINXINGYANSHOUQIANZI

  2.TIQIANCAIPAI,DAPINGWENJIANCAIPAI、LIUCHENGCAIPAI(CEHUAFANG)、ZHENGSHICAIPAI(YUJIAFANG)。ZHENGCHANGYIGEDAXINGHUODONGXUJINXING3-4CICAIPAI。

  3.JIANCHASHEBEISHIFOUGENSHANGLIUCHENGCAIPAI。

  4.JIANCHASUOYOUHUODONGDAPINGXIANGGUANWENJIAN、SHIPIN、YINLE、pptDENG。

  5.NIANHUIJIEMUHECANYANRENYUANFASHENGBIANHUA,YAOSHIXIANTONGZHIBINGANPAI,LIUCHUSHIJIANDIAOZHENG。BIMIANNIANHUIDANGTIANJIEMUCHUPILOU。

  6.NIANHUIJIESHUHOU,YAOJIDEJIANCHAXIANCHANG,JIANGNENGHUISHOUDEWUPINZHENGLIHAO。SUOYOUDEHUODONGXIANGGUANWENJIANCUNDANG。

  7.HUODONGJIESHUHOU,NEIBUKAIHUIZONGJIE。


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