成都活动策划公司分析年会活动策划的注意点
年关将近,不少公司都开始筹备年会活动策划,不过你知道在进行年会活动策划时,需要注意哪些点吗?一起和成都成都活动策划公司小编来了解下吧:
一、前期关于年会活动的需求点(调研)
1.ZHEICHANGNIANHUICANYUQUNTI,SHIZHIYOUQIYENEIBUYUANGONG,HAISHIYOUKEHU、GONGYINGSHANG?
2.JINQIQIYEYOUMEIYOUZHONGDASHIJIAN,RUGAIGE、YEWUZENGZHANG、FUWUSHENGJI、QIAFENGJIZHOUNIAN……DENGNEIRONGZAINIANHUISHANGFABU?
3.NONGQINGCHUNIANHUIDEZHENZHENGMUDESHISHENME?ZHISHINIANZHONGWEIYA?KEHUDAXIE?ZHANSHIXINDEPINPAIXINGXIANG?HAISHIXIAOSHOUCHANPIN?
4.JIAFANGDUILINGDAODUINIANHUIDE“GUANJIANDIAN”SHISHENME?YUANGONGDEXIANGFASHISHENME?
5.NIANHUIHUODONGDEYUSUANSHIDUOSHAO?
二、确定活动方案
1.NIANHUIDECEHUAFANGANYIBANBAOHANNAXIEXINXI:
JIBENXINXI(RIQI、CHANGDI、CANYURENYUANDENG)
NIANHUIXINGSHI(JIEMU、YOUXI、HUDONG、CHOUJIANG,YIJIQITAYIXIELAOBANXIANGTONGGUONIANHUILAICHUANDIDEXINXI)
YUSUANFENPEI(CHANGDI、CANYIN、ZHUSUDENG)
2.QUEDINGCEHUAFANGAN
⑴YUDINGCHANGDI:BAIRENZUOYOUDEGONGSIGUIMO,KEYIXUANZEJIUDIANHUOZHEDUJIACUN。YOULECHANGDI,FANGANHEJUTIYUSUANDEFENPEI, JIAFANGHUIZHENDUICEHUAZHEIKUAIJICHUYIGEDAGAIDEYUSUANFANWEI。
XUANZECHANGDIXUZHUYIJIDIAN:
①CHANGDIDEYUANJINHUIYINGXIANGDAOYUANGONGDEZHENGTIGANSHOU;②CHANGDIDEDAXIAOYAOHEHURENSHU,WEILEQUEBAOCHANGDIMIANJISHIYI,YIDINGYAOXIANCHANGHESHICHANGDI;③CHANGDIZUIHAOYAOYOUNENGZHICHINIANHUIHUODONGDESHEBEI;④XIANCHANGJIANCHACHANGDIDEGONGNENGSHESHIPEIBEI。
⑵GENJUKEHUDEXUQIUCHUYIFENCEHUAAN,ZAIWANZHENGDEXUQIUDIANSHANG,WAJUEKEHUDEQIEHEDIAN、LIANGDIAN。
①DIYIBANZHUTIGAINIANFANGAN:HANZHUTILIANGDIAN、CHANGDIGUIHUAHEBUZHI、HUODONGLIUCHENG、LIANGDIANHUANJIE、HUODONGCANYIN;②DIERBANXIHUAFANGAN:GENJUJIAFANGDEFANKUIJINXINGXIUGAIHEXIHUA,BINGQIEQUEDINGQIANHETONGDEYIXIANG,CHUJUTIDESHEJITU。
a.SHELILIANGDIANHUANJIE
ZENGSHEYIXIELIANGYANHUANJIE,YONGYIRECHANG。LIANGYANHUANJIEKEYISHIYOUQUDELAOBANJIEMU、JIANGPINYOURENDECHOUJIANGHUODONG,HUOZHEHAOWANDERECHANGHUDONGXIAOYOUXI!ZHEIXIESHEZHI,KEYIRANGZHENGGENIANHUIGENGYOUQU,WANCHENGDUGENGGAO。
b.NIANHUIHUODONGLIUCHENG
HUODONGDANGTIANDELIUCHENGJUEDUISHIZHONGZHONGZHIZHONG,SHIZHENGCHANGNIANHUICHOUBEIGONGZUODEZHIJIEZHANSHI,GUANXIDAOLENIANHUIDECHENGBAIWENTI。
三、制定执行计划推进
NIANHUICHOUBEISHIJIANZHANG、QIEGONGZUOLIANGDA,YOUYIFENQIESHIYOUXIAODEZHIXINGTUIJINBIAO,DUIJIAFANGHEYIFANG(CEHUAGONGSI)YOUMINGQUEDETUIJINSHIJIANJIEDIAN,SHUANGFANGDOUANZHAOTUIJINBIAOJINXINGGONGZUO、PEIHE。
JIHUABIAOYOU:XIANGMUZONGTUIJINBIAO(HANJIAFANG、WOFANGXIHUADUIJIEREN)、HUODONGLIUCHENGZHIXINGTAIBEN、GONGZUORENYUANFENGONGBIAO(HANLIANXIFANGSHI、BIMIANXIANCHANGZHAOREN)、LIYIZHIXINGBIAO。
SI、LUODITUIJIN
1.XIANZAIDAJIANBUZHIXUJIANCHAZHAOJIAFANGFUZERENJINXINGYANSHOUQIANZI
2.TIQIANCAIPAI,DAPINGWENJIANCAIPAI、LIUCHENGCAIPAI(CEHUAFANG)、ZHENGSHICAIPAI(YUJIAFANG)。ZHENGCHANGYIGEDAXINGHUODONGXUJINXING3-4CICAIPAI。
3.JIANCHASHEBEISHIFOUGENSHANGLIUCHENGCAIPAI。
4.JIANCHASUOYOUHUODONGDAPINGXIANGGUANWENJIAN、SHIPIN、YINLE、pptDENG。
5.NIANHUIJIEMUHECANYANRENYUANFASHENGBIANHUA,YAOSHIXIANTONGZHIBINGANPAI,LIUCHUSHIJIANDIAOZHENG。BIMIANNIANHUIDANGTIANJIEMUCHUPILOU。
6.NIANHUIJIESHUHOU,YAOJIDEJIANCHAXIANCHANG,JIANGNENGHUISHOUDEWUPINZHENGLIHAO。SUOYOUDEHUODONGXIANGGUANWENJIANCUNDANG。
7.HUODONGJIESHUHOU,NEIBUKAIHUIZONGJIE。